Monday, June 2, 2008

What is Searching John McCain?

By: Harry Waisbren

Open Left has a new action plan that is easy to do yet could have a big effect:

Searching for John McCain is a massive, online activism campaign designed to make at least ten million non-partisan, poll-tested, on-message voter contacts that reveal the damning truth about John McCain entirely through mainstream news reports and McCain's own words. Through mass blogger participation and the use of embedded hyperlinks, Searching for John McCain will connect millions of curious, low-information swing voters to negative, mainstream news articles about John McCain without 99% of those voters even knowing that Searching for John McCain exists. It is the more sophisticated, and hopefully more effective, 2.0 version of the Googlebomb the Elections campaign which, with only $1,500 and three days of work, reached 6% of the electorate in 47 swing congressional districts during the final two weeks of the 2006 mid-term elections.

You can participate if you have a website of your own, if you make comments on other websites, or even if you are a registered user on a community website. It is quick. It is easy. It is free. And it is very, very effective. If it is done correctly, and if enough people participate, this campaign alone should cost John McCain 1% of the vote in November.

Click here to learn more about how to participate. I'm going to help out by creating a separate blog roll just for McCain links, as this is exactly the sort of work that is becoming paramount for grass roots activists to engage in during the digital age.

No comments: